Marketing News

A Laundry Quandary: Are Sheets Preferred Over Liquid and Powder Formats?

Survey found that 82% of global consumers consider convenience to be an essential attribute when purchasing household products.

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By: Lianna Albrizio

Associate Editor

When it comes to the dreaded chore of doing laundry, consumers are taking enjoyment out of tossing detergent sheets in with the wash over the added step of clumsily measuring liquid and powder. According to intelligence and productivity platform GlobalData, the household products market is witnessing a rapid emergence of laundry detergent sheets as a modern alternative to traditional liquid and powder formats. “Consumers are increasingly evaluating household products through the lens of co...

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